If customers ask, explain the reasons for the increase, the efforts Vorwerk has made to keep the price stable and the confirmed effective date of the price increase. For example: 

“The cost of chips and other electronic components used in the Thermomix® TM7 has risen significantly. Vorwerk has kept the price unchanged since its launch in February 2025 and has made every effort over the past months to avoid a price increase. However, the additional costs, particularly for memory chips, can no longer be fully offset internally. As compromising on product quality, safety, performance or durability is not an option, the price will increase from January 2027.  New pricing will be announced at a later date. Any orders already placed will remain at the price agreed at the time of ordering.”