| Our AI strategy reflects the platform we built with Thermomix® TM7. Instead of using AI to generate untested recipes, we focus on enhancing discovery, guidance, and success – areas where Thermomix® delivers a unique advantage: guided cooking with success guarantee. Cookidoo® Assistant builds on our platform by intelligently connecting users to our rigorously tested, Success Guarantee recipes. Every Thermomix® recipe goes through extensive testing and validation by our culinary experts to guarantee consistent results and safety. This is consistent with our long-term narrative: gradual, meaningful AI that strengthens our ecosystem rather than replacing the expert-tested foundation that differentiates Thermomix® from competitors. The core of our competitive advantage remains the precision, reliability, and expertise behind each recipe. That’s something competitors cannot replicate with AI alone. |
Is this level of AI substantial enough compared to competitors? They seem to be moving fast, and some brands claim big AI developments.
Updated on September 24, 2026